In honour of the now legendary August 31st "Where's The Party? by Carlsberg feat. Axwell" event at the Maritime Museum in Stockholm, we decided to raise a special monument where the long-awaited aftermovie was released, exclusively on location. The only way to access the film was to actually go there in real life and relive it by the monument.
Agency: M&C Saatchi Stockholm
Client: Carlsberg Sweden
Production Company: Perfect Noise
PR: Cohn & Wolfe Sweden
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