Here is a brief synopsis of the elements used and how they were manipulated to create this ad for Lexus. I was asked to edit and showcase our contribution to this project after completion using video and elements created by ourselves and the production crew. This was to be used as promotion material both the production company and the visual effects studio.
The popup setups were shot practically using puppetry, but due to the scale, problems that occurred on set, and changes the clients wanted to make, many of the elements needed to be created or added in CG.
I was the lead CG artist on this project and oversaw the production and animation of the elements in this spot while collaborating with our very talented Compositor Raul Ortego in putting the whole spot together.
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