Nations come together for the premier event in cricket. The shortest version of the game is vibrant and fun. This is combined with a clear element of ‘nation vs nation’, which elevates it to a much bigger, classier, global event than others.

The on-air look had to immediately convey all these characteristics. (multiple examples in this clip)

Channel: Star Cricket
Design: Mojo
Producer & Creative Director: Abhishek K Rao

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