A discussion about the impact of the Digital Britain report on creative industries as well as how the digital advertising industry can help Britain to become a centre of innovation for global creative industries.

From ubiquitous high-speed broadband to how the BBC will be funded, the issues in the Digital Britain report have a fundamental impact on the media industry in terms of the people we are trying to reach and how we actually reach them.

Several issues in the Digital Britain report are relevant to our entire industry. We want to the UK to become a centre of innovation for the creative industries, and believe that advertising will play a critical role in achieving that goal.