On September 5th, 2013, LEGS and Lexus brought the worlds of fashion, art and technology to a colliding halt at MADE Fashion Week. Holographic imagery, avant-garde dance and 3D projection mapping fuse and erupt in a stunning and magnetic immersive experience, starring Coco Rocha as the heroine. Directed by Radical Friend and inspired by Giles Deacon’s theatrical collection, the story tracks Rocha as she battles opposing forces on a path to independence from darkness to light, ultimately finding her own liberation.

With Andrew Thomas Huang and Radical Friend as creative directors, LEGS pulled together a stunning technical display, blurring the lines of reality and fiction. Featuring choreography by Ryan Heffington and original musical score by HEALTH, the 15 minute performance sent chills down the spines of its star-studded audience, in a fashion show to remember.

Advertising Agency: Team One, California
Creative Directors: Ryan Didonato, Andrew Smart
Media Director: Kirsten Atkinson
Associate Media Director: Shelley Cartland
PR Director: Meg Seiler
PR Management Supervisor: Daphne Dobbs
PR Supervisor: Kat Kirsch
National Research and Partnership Manager: Lissy Galton
Assistant Account Executive: Channel Smith 

Production Company: Legs Media, New York
Executive Producer/ Founder:  Adam Joseph
Executive Producer: Tom Berendsen
Director: Radical Friend
Creative Directors: Andrew Thomas Huang, Radical Friend
Producer: Jonathan Lia
Line Producer: Carrie Bornstein
Production Supervisor: Alli Maxwell

Choreographer: Ryan Heffington
Music Composition: HEALTH
Designer: Giles Deacon
Make-Up: Kabuki
Graphic Elements: Logan Seaman
VFX: Dorian Orange
Video Production: BootLegs
Lighting: Stanton Collective
Motion Graphics, Set Design and Visual Systems: Obscura Digital
Holographic Display: Musion
Video Editor: Nuno Xico and Bennett Barbakow

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