Man’s love affair with the watch is centuries old. an accessory that not only defines the space of time, but defines the person wearing it. the heritage, style and craft of the watch can be compared to the design of a custom car, motorcycle, or any object of desire that carries with it a purposeful functionality. it’s the precision, detail and functionality of the watch that drew us to develop our own. electric’s history of developing top quality functional accessories with timeless style creates the perfect context for the introduction of watches to our world. reengineered classics, born from the spirit of the iconic styles of our past, twisted and modernized for today. the finest materials and craftsmanship create an unprecedented level of value in our line. join us in celebrating our debut collection over the following pages, this is just the beginning…

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