video, color with sound, 2012
TV spots from the 80's and 90's for the Mexican federal government. They depict an ideal society, very socialist in nature. A complete contrast to the reality the country was and is still facing. The dark grey bars act as a warning to the viewer not to believe what he or she is watching and hearing, it creates distance between the artificiality of the ads and the real world. It also represents the prison bars reminding the viewer that no matter what the message these ads is trying to convey, the viewer is trapped and manipulated by a combination of words, images and music.
Inspired by the work of Sanja Ivekovic, the video shows a couple of Mexican government TV ads. Like many government propaganda ads, their tone is cheerful, progress-oriented and optimist towards the future. The dark gray bars superimposed on the video are intended to detach the viewer and make him or her adopt a more objective view of the ads. The bars also remind the viewers that what they are watching is not to be believed in its entirety. Propaganda is inherently subjective, and never objective, it is like a novel or short story that should not be taken as the only truth.
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