Absolut is a global cult brand that wanted to connect to people on a local level.
So we set out to make our Facebook community feel less virtual.
We started by collaborating with a famous Berlin graffiti artist, sculptor and skater,
Roberto Cuellar
He built a sculpture, with Absolut bottles at the core that doubled as a public skate ramp.
We invited fans and guests to the event and also let it unfold live, on Facebook.
Each of the unique and originally designed bottles could then be tagged on Facebook, giving ABSOLUT fans the chance to win one.
The ABSOLUT Graffitti event and edition was so successful, the bottles became a valuable item to trade.
Real bottles exchanged hands making the product the hero and the virtual became reality.

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