TIMES SQUARE ARTS, TSAC & AIGA/NY PRESENT OCTOBER’S MIDNIGHT MOMENT

The AIGA/NY invited a select group of New York designers to submit videos for October’s Midnight Moment. Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night.

New York City is full of people from everywhere, and most of them end up in Times Square. So we thought about what we’d like to say to all those people and created a campaign to do just that.

People Service Announcements are about finding your way in New York, getting along with each other, and having a good time doing so. Each one is ten seconds long; this video features 15 of them.

Open is an independent design studio in New York City that creates rewarding experiences for people who look, read, and think.

notclosed.com

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