
New Fiat 500 launch event - SMS interaction
2 years ago
In the speech, the Fiat CEO explains that the 500 is not owned by Fiat, that is an important part of our collective memory. Then he asks the public to support his presentation by texting a word, a short sentence with a personal, emotional take on the 500 myth.
4 July 2007, 3.500 people.
4 July 2007, 3.500 people.
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