Jo's ready-to-wear collections are designed by Creative Director, Joanna Chu Liao, who explains: “The brand’s muse is an intelligent and independent woman, who leads a contemporary lifestyle. One who is always sure of herself and displays effortless beauty”. This woman is fashion conscious - but never a victim of her passion, she embodies strength and femininity, running from a meeting to the kids’ swimming pool or stopping by for a drink
with friends.

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