Go behind the scenes of DIRECTV's epic South American Olympic campaign that involved 6 companies, 12 countries, and 500 people to create. Facing stiff competition from cable providers who offered lower prices, DirecTV needed to remind subscribers why the picture quality, access, and expert commentating were worth paying more for.
Wing showed consumers how DirecTV allowed them not only to watch the Olympic games, but really to LIVE the games as if they were there.
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