blog.orourkehospitality.com/ At Ad Tech NY this month we caught up with Jared Simon, V.P. of Corporate Development at TurnHere Internet Video, and we asked him to share with us his case study about InterContinental Hotels & Resorts.
Rather than produce one television spot, InterContinental Hotels & Resorts chose to produce online videos which showcase more than 150 cities where their hotels are located. Working with TurnHere, they were able to produce more than 700 stunning videos for the same price it would have cost to produce just one television spot.
These intriguing videos are narrated by the concierge of the hotel who takes the viewer on a tour of the city. The videos have been extremely successful and have been used across the brands online marketing initiatives. The videos have also been picked up by numerous editorial sites which is free publicity for InterContinental. Below is a video clip where Jared talks about the concept, process, and result of this innovative video project.
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