THE FIRST BILLBOARD WHICH MAKE YOU LOSE CALORIES.

Mexico is the fattest nation in the world (1on3 mexicans are overweighted.)
As part of its healthy program, Axa People Protectors created a new kind of advertising : the calorie billboard.
Every calorie you lose by pushing it is converted into healthy food for Mexican schools.

The Billboard was pushed all over the country helping mexican lose weight and educate them on Healthy food habits.

credits :
Client : AXA
Agency : Marcel
Creative Directors : Julien Benmoussa, Veronique Sels, Dimitri Guerrassimov, Anne de Maupeou
Creatives : Julien Sens, Nicolas Damiens, Julien Colas, Zhou Sha.

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