A promo for Israeli superstar Aviv Geffen. It was on 35mm film and was originally intended to be shot as a single take. Aviv was great to work with and came over to Liverpool Uk from Israel for the shoot Jan 2008. No matter how great your crew are, how beautifully the promo is shot and lit, how crisp the lenses are or wonderful the film stock is, there is one thing you can never capture on film - just how COLD THE SHOOT WAS!!!! :)

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