To increase their brand's impact and recognition, the operator of France's national lottery games, FDJ, chose Sixième Son to create their first audio identity in partnership with Young & Rubicam.
This fresh and surprising audio identity reflects the brand's historic roots, its sense of humor and the universe of games to which it belongs.
The rich and distinctive music can already be heard in TV spots, radio announcements, corporate films, call center messaging, and at FDJ events.
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