TWBA asked me to direct Infiniti’s Reveal Film for the new Q30 concept car at the Frankfurt IAA car show. It was shown on 3 large curved LED screens with the prototype vehicle in front, which got revealed throughout the film.

The film tells the story how Alfonso Albaisa, Infiniti’s executive designer, came to create such controversial curves on the new Nissan model. The audience can therefore witness what it really feels like to design a car: from creative struggle to cathartic clarity.

We created all 10 brand films for the Infiniti stand to be displayed at different stages of the launch weekend.

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