Join Buffalo Wild Wings, space150, and Nielsen as we discuss a real-world success story in mobile brand advertising. Learn how the brand and agency collaborated to create an engaging in-app gaming experience across both the online and mobile medium, and worked with Nielsen to deploy a multi-screen measurement strategy using consistent, relevant metrics to measure results.
Topics will include:
An overview of mobile brand advertising: where it’s been, and where it’s going
What are the metrics that matter: Measurement strategies for mobile and multi-screen campaigns
Recommendations for getting started with mobile advertising
Craig Key, Associate Media Director, space150
Ryan Richardson, Manager, Digital Media, Buffalo Wild Wings
Jeff Smith, Senior Vice President, Product Leadership for Advertising Effectiveness, Nielsen
Michael Becker, Strategic Advisor & Board Member, North America, Mobile Marketing Association
Original Air Date:
October 29, 2013
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