Beware of the "Boiled Frog Syndrome" If you put a frog into a pot of boiling water, it will sense it and immediately jump out. If you put it into a pot of cool water and turn the heat up gradually, the frog will not sense it, and will cook before it knows it. The analogy, figuratively speaking, is that if you do not sense your environment heating up around you, you will end up cooked. Be proactive . . . Not reactive!

The Strategic Plan:

MISSION: The Why . . . What is your mission in life? Why are you in business?
GOALS: The What . . . What are you trying to achieve?
OBJECTIVES: The How . . . How are you going to accomplish your goals?
ACTIVITIES: The Who, When, Where, How, and Budget. The details necessary to accomplish each objective.

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