what are you doing?

the viral part of the DO IT DAY campaign, inspired by a part of the title sequence for Sehsucht. All letters were hand cut by students from 'the animation school' in cape town. as with all ads in this campaign we wanted the raw, organic hands on feel to amplify the call to action, to DO things. The campaign was a huge success, mobilizing close to 4000 volunteers adding up to 15 years of community service across the country, painting, planting, shaping, helping, doing things for the greater good of all.