Sony has announced a six month partnership with social network Slenky in support of their new ‘Take Your Shot’ campaign – connecting creative young talent with their dream ‘shot’ (opportunity).
Designed to help young people aged 18 – 24 channel their ideas and turn them into meaningful opportunities that bring them closer to their goal, ‘Take Your Shot’ will give 25 people from the Slenky community the shot of their lives within the technology, entertainment, sports and fashion sectors.
Five of these “Slenkasters”, the name given to those successful applicants, will be hosted exclusively by Sony where they will be given rare backstage access to the world of Sony and opportunities to work with PR, Marketing and R&D Professionals, as well as Developers and Designers.
Each Slenkaster will be powered by the ‘Backpack’, which contains an Xperia T smartphone and a brand new Sony Vaio laptop – fully loaded with Vegas Pro editing software. With these tools the Slenkasters will research, document their progress and capture their Super Shot experience at Sony, which will be shared socially as an inspiration to others, as well as help them define who and what they want to be.
H264 Media was commissioned to produce a 2mins how to Video- We decided to use a Contrapuntal images and juxtapose the right and wrong way of submitting their videos.
The video has been watched by over 30K young people across England.
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