Juicy Studios was hired to craft this one of a kind experience for the Vancouver Canucks. This video is the main component of the Pre-Game show at Rogers Arena and plays before every home game to help set the stage for the night and get the fans fired up.

The Canucks management hit reset this year and were in need of a shakeup visually. Over the summer they hired a new coach that promised an increased level of grit, fire, and determination. We decided to take that as our marching orders and built this piece, which follows a craftsman rebuilding the Canucks identity - through fire, pressure, and grit.

Developed, written, directed, edited and produced by Scotty Carlson at Juicy Studios.
Photography by Derek Frankowski, Ryan Gibb, and Liam Mullany
CG by Matt Messiha
Original music composed by Ajay Bhattacharya
Voice over by Kyprios
Sound design/Mix by Keith White Audio
Executive Produced by Mark Raham, Mike Hall, Cam Goudreau, and Ali Gardiner.
Special Thanks to Jeff Herr, Matt Titheridge, Erik Laithwaite, Matthew Lyons, and Darren Pottle.

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The Vancouver Canucks and Canucks.com are trademarks of The Vancouver Canucks Limited Partnership. NHL, the NHL Shield, the word mark and image of the Stanley Cup and NHL Conference logos are registered trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Copyright © 1999-2013 The Vancouver Canucks Limited Partnership and the National Hockey League. All Rights Reserved.

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