Savile Row icon Gieves & Hawkes is one of the first luxury goods brands to announce a partnership with Woolmark Gold. Launched in October 2012 the Woolmark Gold campaign positions Merino wool as the prestigious fibre of choice in the rapidly growing Chinese domestic market for luxury goods.
Gieves & Hawkes will celebrate the union through aspirational global content including this co-branded film recently shot by Oscar-nominated British director, Mike Figgis.
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