PopTech 2009: Lorrie Vogel

Name: PopTech 2009: Lorrie Vogel
Uploaded: 2009-11-17T12:58:34+00:00
Duration: 20 min 19 s
Channel: PopTech
Description: The General Manager for Nike’s “Considered” team, Lorrie Vogel is conducting pioneering research in sustainable product design. Vogel says that green design requires fundamentally altering Nike business practices – which would see waste cut by 17% and the use of eco-conscious materials boosted by 20% – and transforming social attitudes about everything we do.

The General Manager for Nike’s “Considered” team, Lorrie Vogel is conducting pioneering research in sustainable product design. Vogel says that green design requires fundamentally altering Nike business practices – which would see waste cut by 17% and the use of eco-conscious materials boosted by 20% – and transforming social attitudes about everything we do.