As a key part of the 2013 Rekorderlig Campaign, we produced this film featuring the Rekorderlig Beautifully Swedish Collective: snowboarder Chris Sorman, kite surfer Erika Lindberg, fashion blogger Caroline Blomst and photographer Agnes Thor. They are all real Swedes who embody the spirit of Rekorderlig.
The film also brings to life the idea that there is a Rekorderlig cider for all seasons, as we visit the diverse environments Sweden has to offer, from the mountains in the north to the thriving Stockholm city centre.
It was shot on an Epic Red Camera using Lomo Anamorphic Lenses, directed by Adam Alexandroni with D.O.P Oystein Lundstrum.
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