The brief for this project was to create a 3D motion graphic ident for the Communication Design website “Grayscale”. Grayscale is a website that represents the various courses of the Communication Design programme; as such it was important to show the core values of the courses. The values being: creativity, diversity, teamwork and problem solving.
The motion graphic makes use of “Tetris” block style animation to represent these messages. The colours represent the variety and vibrancy of the courses and the bricks all fit together perfectly, representing team work and most crucially: solutions.
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