Produced radio spot by SapientNitro Miami, aired in 2013.
CWs: Casey Woods, Priscila Ramos, Valeria Gonzalez
CDs: Ronn Pearson, Jordan Lipton
Priscila and I were brainstorming in Starbucks when the guy sitting at the table next to us suddenly jumped in the conversation. He was a particular man with many many opinions. So we took what we thought was most valuable and ended up with a great insight which then turned into this radio spot. The lesson: stop and listen to the random people that talk to you in the streets. Just.. don't take their candy.
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