Ad for Microsoft OneNote.
Winner of the Silver Davey Award for Outstanding Small-Agency Advertising - 2009


This turned out to be a really fun campaign to write (two of the videos I wrote for it were ultimately filmed and released -- "Afterglow" and "Popcorn"). The challenge was to personify a little-known but amazing application in the Microsoft Office suite called OneNote. I'm usually not a big fan of turning a product into a person. Particularly with anything in the computer space, it tends to come off as a riff on the "I'm a Mac" ads. But by going a completely different direction, I think we came up with a unique character for our pal, OneNote.

written by Douglas Horn
directed by Sue Corcoran
produced by Susan LaSalle
camera: Mark Simon
editing: Michael Cross
agency: Von Piglet Productions

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