First Hoops™ project involves celebrating basketball’s roots with a nostalgic look back at the hopes and dreams of athletes, celebrities and everyday fans from the very moment they held a basketball in their hands and took their first shot.

First Hoops™ is a one-of-a-kind multi-platform campaign that captures the emotional magic of one’s “first hoop” through inspiring photographs and videos of athletes, celebrities and everyday fans sharing their very personal memories from that special moment and time. These images and videos will resonate with an immediate emotional pull bringing viewers of all ages back to the memory of their own “!rst hoop” and how they came to love the game of basketball.

©First Hoops™ LLC Project

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