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The conference will culminate in The Feast Worldwide, a literal feast sponsored by ABSOLUT Vodka as part of the company’s new global brand initiative Transform Today, which aims to connect with the creative spirit in us all and to inspire artistic transformation around the world. Those unable to attend the conference are invited to participate in this feast from their own homes by watching the conference via live stream at and clicking the video link at the top of the page. Thousands of people from across the globe will gather together over dinner at 7:00pm local time to answer a question that addresses one of three key challenges being presented at this year's conference: education, health and veterans affairs. U.S.-based conference and dinner party attendees are also encouraged to submit additional ideas and solutions in the genres of technology, fashion, music, and visuals arts to the ABSOLUT #Transformtoday Challege fund.

Visit for official rules and a chance to win $20,000 in funding per category, to bring a creative project to life. Must be 21 to enter. No purchase necessary. Additionally, ABSOLUT has teamed up with The Feast to partner with art collective SOFTLab to design an experiential art installation to be displayed at the conference. The piece will convey what it means to Transform Today for the better and will serve as the focal point of The Feast. “Our goal is to inspire everyone to transform their everyday lives and get involved in some form of artistic creation and through this collaboration, we will provide an opportunity for attendees to participate and interact with Soft Lab’s art installation,”says Afdhel Aziz, Brand Director, ABSOLUT Vodka.

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