Video from a Live Talks Business Forum with Mark Hatch, CEO, TechShop in conversation with Larry Vincent, Executive Director, UTA Brand Studio. Forum was held September 26, 2013, at Gensler, downtown Los Angeles. For more info on Live Talks Business Forums, visit: livetalksbusiness.com

The Maker Movement Manifesto: Rules for Innovation in the New World of Crafters, Hackers, and Tinkerers

A leader in the Maker Movement describes the powerful changes that are happening as individuals are increasingly becoming the innovators and creators in our society. MARK HATCH is CEO of TechShop, a membership-based, do-it-yourself (DIY) makerspace. It provides the digital and physical tools to make almost anything. TechShop members have made everything from robots and a lunar lander to a successful iPad case and craft businesses.

A revolution is under way. But it’s not about tearing down the old guard. It’s about building, it’s about creating, it’s about breathing life into groundbreaking new ideas. It’s called the Maker Movement, and it’s changing the world.

Mark Hatch has been at the forefront of the Maker Movement since it began. A cofounder of TechShop—the first, largest, and most popular makerspace— Hatch has seen it all. Average people pay a small fee for access to advanced tools—everything from laser cutters and milling machines to 3D printers and AutoCAD software. All they have to bring is their creativity and some positive energy. Prototypes of new products that would have cost $100,000 in the past have been made in his shop for $1,000.

The Maker Movement is where all the next great inventions and innovations are happening. Hatch describes the remarkable technologies and tools now accessible to the individual 'maker/creator' and shares stories of how ordinary people have devised extraordinary products, giving rise to successful new business ventures. He explains how economic upheavals are paving the way for individuals to create, innovate, make a fortune—and even drive positive societal change—with nothing more than their own creativity and some hard work.

Larry Vincent is executive director of UTA Brand Studio. Over the past two decades, he has developed brand strategies for some of the world’s most beloved brands, including CBS, Coca-Cola, Four Seasons Hotels, MasterCard, Microsoft, the National Football League, Sony Playstation, The Home Depot and vitaminwater.

He is most recent book, Brand Real, was released in March 2012 and was named one of the best business books of 2012 by Strategy + Business Magazine. It focuses on the strategic behavior that drives the success of the world’s leading brands. His first book, Legendary Brands, was released in 2001 and was translated into seven languages. It focused on the storytelling potential of brand and implications for strategic and creative development.

Prior to joining UTA, Larry headed up strategy teams at several leading brand and marketing agencies, including Siegel+Gale, Octagon Worldwide and Cabana Group. He began his career in the corporate strategic planning group of The Walt Disney Company, where he led projects that leveraged Disney’s brand equity and integrated marketing power with corporate partners such as AT&T, American Express, Coca-Cola and Kodak.

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