00:00
56
Your flight has an impact. Plane Stupid's new cinema ad, written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman.

planestupid.com
motherlondon.com
rattlingstick.com

Project name: Polar Bear
Client: Plane Stupid
Brief: We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they're a well understood symbol of the effect that climate change is having on the natural world.
Creative agency: Mother
Copywriter: Mother
Art director: Mother
Planner: Mother
Agency Producer: Mother
Production company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Adam Spivey @ The Quarry
Post-production: MPC
Sound Design and Audio Post Production: Anthony Moore @ Factory
Cinema Mix: Anthony Moore @ Factory & Andy Humphreys@ 750mph
Humphreys@750mph
Exposure: Cinema, Online
  • Nathan Burlton 2 years ago
    Talk about 'Hard Hitting'!
    This is fantastic work but may just be too much for most people to cope with. Then again something needs to be done so I applaud you
  • Alex Onfire 2 years ago
    Speeking of hard to cope with. You should check out this guy.

    youtube.com/watch?v=QHW1UtHmoyY&feature=related

    I would like it if everyone vewied this guys video and then maybe send him a message about your thoughts on the matter and his opinion.
  •  
  • Jody Smith 2 years ago
    If you want to get public attention, this should do the job. Great CGI work and very sad message.
  •  
  • Mauritius Seeger plus 2 years ago
    wow, very well made. and definitely a reminder that flying has a big impact on the environment. easy to forget when living in a city where environment and our dependence on it is mostly out of sight.
  •  
  • Leo Murray plus 2 years ago
    Absolutely awesome. But then it really isn't about polar bears any more is it. wakeupfreakout.org.
  •  
  • Kevin Tunc 2 years ago
    Powerful ! The work done here is absoutely brilliant.
  •  
  • Ryan Plaisted 2 years ago
    I like this.

    I don't like global warming.




    or polarbears.
  •  
  • Pan 2 years ago
    Jeeesus...
  •  
  • Polar bear numbers have increased, which is excellent.

    And what link is there to air travel and polar bear deaths?

    And who funds Plane Stupid? Rockefeller brothers, Rothschild?
  • Leo Murray plus 2 years ago
    Whoops! You're in the wrong place - you want to leave comments about increasing polar bear populations and climate change being a communist hoax over on Youtube, here:

    youtube.com/watch?v=fxis7Y1ikIQ
  • Eric Lane plus 2 years ago
    Well stated Leo.
  • Jym Davis 2 years ago
    Because none of you guys fly, right?
  • Lightbulb Media 2 years ago
    Psh. Who flies?? Everyone know it kills like....seven million polar bears each year.

    Scratch that. Eight million.
  •  
  • Morris 2 years ago
    This. This is amazing. Good job on everything visually AND capturing the message exceptionally well.
  •  
  • mpared plus 2 years ago
    posted in the curious brain
  •  
  • Joe Moya plus 2 years ago
    Wow... now that is making a statement... great job of communicating an idea
  •  
  • Ruboness 2 years ago
    Acho esse comercial (bem produzido) ineficiente! Erraram o tom... Quiseram ser fortes e contundentes, mas foram agressivos além da conta.
  •  
  • Helge Hafstad plus 2 years ago
    Nice video effects, but to highlight 2% of the CO2 problem is perhaps not the most efficient way of solving any problem. Airlines have made the most coherent reduction targets as a sector of any transport sector.
  •  
  • Eric Lane plus 2 years ago
    Excellent ad, very well done. How many polar bears were killed to make the video? You surely couldn't have done it all in one shoot. =)
  •  
  • Ben Smithett 2 years ago
    brilliant guys, well done.
  •  
  • Alex Leahu plus 2 years ago
    nice analogy
  •  
  • Matthieu Dupont 2 years ago
    Well done... Nice video... The message is technically limited though: alternatives to flying are not greener overhaul. It's too easy to take greenhouse gases as a metric...
  •  
  • saiju sreedharan 2 years ago
    amazing...
  •  
  • Devon 21 2 years ago
    Skyscrapers, airplanes and falling bodies: Not sure echoing 9/11 imagery is entirely appropriate as an analogy for climate change.

    Nice work by MPC though.
  • Mark Mayne 2 years ago
    i got the same feeling. bit too close for comfort..
  •  
  • ..78oe 2 years ago
    nice look - but do people understand? - yeah ok - but do people change their lifestyle? - i dont think so...
  • Andy Wynn 2 years ago
    Are you kidding? I'm definitely taking a transatlantic boat on a 6 day voyage the next time I want to take a week long vacation to Europe...and then a 6 day voyage back to America. I'm sick of my personal negligence making Polar Bears drop from the sky. *sniffle*

    ...but very nice vfx.
  •  
  • zob 2 years ago
    Your mission seems to me completely unrealistic. To stop people from getting safely and quickly from A to B. C'mon. Put it into perspective, and try to put people first. Flying won't cause the world to end.
  • Lightbulb Media 2 years ago
    *gasp* it won't!?!?!?!
  •  
  • versa plus 2 years ago
    one volcano produces more CO2 than all our Earth industry at the moment. don't be stupid. work is awesome.
  •  
  • Eric Tosstorff plus 2 years ago
    i think they should start to focus more on the real problems. the big ship's coming from china to all the places over the world are producing much more CO2. we shouldnt import so much goods from foreign countrys instead we should to try to produce what we can by ourselfs.

    but that aside, very good work!
  •  
  • Olivier Blaecke plus 2 years ago
    Exellent ! and sad by the way
  •  
  • ricardo chester 2 years ago
    Mother's guys will have to get a bus to Cannes 2010.
  •  
  • Del Martinis 2 years ago
    It caught my attention, but agree that it won't result in people flying less. The other day, I was wondering what other energy source could be used to fly a plane. Unlike electric cars, planes would need a more powerful form of energy.
  • Alex Onfire 2 years ago
    I wonder if they could be powered by small nuclear reactors like submarines? After wards just catapult the depleted waste into space, everybody wins!
  • Matt Stein 2 years ago
    Once again, "genious" Alexander!

    And if an airplane crashes you've got a big mushroom cloud over your town.
  •  
  • Lawrence O'Mara 2 years ago
    Im blown away by the bear landing on the cadillac...Nice cgi.
  •  
  • LORCAN FINNEGAN plus 2 years ago
    that was great. liked the way the bears looked heavy and had some nice weightly ripples when they smacked off things
  •  
  • androoow 2 years ago
    maybe the target of the message is the Big people with the ability to actually do something..give the little people an alternative ..but then its all about $$$$ so little chance.

    well made advert , but i doubt it will have any effect on the little people.
  •  
  • Tolve 2 years ago
    Muy bueno!
  •  
  • Sean Hind 2 years ago
    Great piece of work, although I somewhat agree that targetting the aero industry is going to be difficult
  •  
  • Richard Henry 2 years ago
    95% of all greenhouse gases are water vapor, which in case anyone didn't know, has been around for a long time. Nice piece of work, though it supports a misguided cause
  • Lightbulb Media 2 years ago
    where's the "like" button?
  • Alex Onfire 2 years ago
    The only problem is that the increase of water vapour in the atmoshphere is a result of global warming which is a result of our toxic emmisions. As water heats more vapour is realsed as well as CO2 in the ocean. It's just one bad thing after another, after another.
  •  
  • thierry francois 2 years ago
    Very good job ! And this message .. A big slap in the face !!
  •  
  • Crown Vap 2 years ago
    Nice clip.

    But the ecofundamentalists target the aviation solely because it is a sign of the human technological progress.

    Aviation is one of the cleanest forms of transport but it is also a symbol of independence and individual freedom which clearly goes against the grain for the environmentalists.
  •  
  • Lightbulb Media 2 years ago
    Ok...so let's all stop riding planes and ride horse-drawn wagons. Oh wait. Animals produce more harmful gasses than humans.
  •  
  • Todd Smith plus 2 years ago
    Whoa. Great work, well executed.
  •  
  • Yonny Vizcaya 2 years ago
    What an amazing video And Message.
  •  
  • Don Xaliman 2 years ago
    If polar bears don't fly ... why should people?
    ... go fishing in your back yard and walk bare foot.
  • Matt Stein 2 years ago
    And if polar bears don't upload videos on Vimeo maybe we shouldn't either?
  • Alex Onfire 2 years ago
    Yha maybe we shouldn't be allowed to fly. If we were supposed to, we should have wings. I wish i could fish in my backyard :(
  •  
  • Alex Onfire 2 years ago
    I think theres only one solution to this problem. We have to blow up all the airplanes.

    It's the only way
  • Matt Stein 2 years ago
    Absolutely, great idea Einstein! We can then walk over the ocean with our bare feet.
  • Don Xaliman 2 years ago
    We could build a bridge across the ocean by laying out all of the airplanes tail to nose. Join them together floating on the water and then we could fish for breakfast on the way. The polar bears were like this using the ice that is disappearing because of the airplane smog.
    Do people fly because they need to, or because they can?
  • Alex Onfire 2 years ago
    EXACTLY!
    It's genious.
  • Matt Stein 2 years ago
    You two "geniouses" are genious!
  •  
  • AVCHD User 2 years ago
    Nicely done, but pointless. Airplanes? Pfft. You better fight against cars. But you will not be able to draw so many CG bears.
  •  
  • dobro 2 years ago
    stop smokin pot and face the real world
    the computer power that you use to compute all the CGI and then to comment it is harming the world ecosystem :-)))
  •  
  • Man Fernandes 2 years ago
    I can understand the need to change people's and corporation's habits. Although, i'm sure that change results from smarter strategies (scientific innovation or civil society involvement, for instance). I'm afraid that this urgent desire to change behaviors using visual violence will just banalize brutality in our imagination and sensivity.
  •  
  • Darren Murphy 2 years ago
    omg! that is, horribly perfect!
  •  
  • David Lynn 2 years ago
    Good animation but I doubt very much this will make even the tiniest amount of change in the world.
  •  
  • Nick Chase 2 years ago
    Given the chance a polar bear would eat everyone you know and love. Kill them. Kill them all.
  •  
  • Roy Hanfling 2 years ago
    I think all this flying across the world is very greedy
    and it's the groovey people being greedy
    So i suppose it must be OK
  •  
  • MAGZ plus 2 years ago
    thrilling piece, GREAT CONCEPT! Love it. Love Bears.
  •  
  • Patrice Gervais 2 years ago
    Let's Be the Change!
  •  
  • ginger ale 2 years ago
    bravi!
  •  
  • Mike Bustillos 2 years ago
    Well let me see. Forsake my personal freedoms to stop polar bears from falling from the sky. No wonder Europe is one big Union now. They're push-overs for polar bears. When we obtain our freedom from these global tax tyrants well come to liberate you from your slavery. Global warming is a fraud. The Truth always hurts those who have megalomaniac aspirations. Man cannot control the weather. The sun see's this crap about global warming and laughs.

    As a propaganda piece is did its job. To scare children into believing a lie.
  •  
  • Clarence Ewing 2 years ago
    The spot is creative and powerful (jarring, even), but I'm not sure what the messages is. Should we stop flying? Should we picket the airlines to make fuel-efficient planes? Other than lament the polar bears' plight, what action should someone who sees this PSA take?
  •  
  • Doloto 2 years ago
    Love the commercial Creativity, but sick of the Global Warming Propaganda lying to us with things that do not exist! Research "Climategate" infowars.com prisonplanet.com
  •  
  • JammaBeanz 2 years ago
    No one is going to remember the *point* of the commercial, all they'll see is guts and gore.

    It's not creative in the least, it's yellow dawg journalism, and in very poor taste.
  •  
  • illumicmatt 2 years ago
    quality CG work, but when did the climate change people decide that 9/11 was perpetuated purely to give them some "shocking" material for their commercials. Jumper/falling footage had been suppressed for a good reason now your just going to exploit it for your needs...

    This is the second ad now in bad taste and perhaps its time they moved on, after all no ones making ads out of Hiroshima are they.
  •  
  • Guy Jackson plus 2 years ago
    Amazingly Done
  •  
  • Mars Sanford plus 1 year ago
    Great cg. Seriously, looks awesome.
  •  
  • ARANHIL 1 year ago
    Is this filmed in Vancouver?
  •  
  • MRfrukta! plus 6 months ago
    oh my...
  •  
This conversation is missing your voice. Take five seconds to join Vimeo or log in.

Advertisement

Statistics

Date Plays Comments
Totals 122K 1,208 76
Feb 12th 5 0 0
Feb 11th 11 0 0
Feb 10th 14 0 0
Feb 9th 32 0 0
Feb 8th 15 0 0
Feb 7th 20 1 0
Feb 6th 21 1 0