In less than a year since its official release, the GoodRelations vocabulary for e-commerce has received huge interest from practitioners and researchers alike. GoodRelations has already been adopted by Yahoo, BestBuy, OpenLink Software, and may other major players, and it is supported by popular Web shop applications like osCommerce and the Joomla/Virtuemart combo. For the first time in history, we can expect a massive amount of real-world data expressed using a rich vocabulary compliant with the state-of-the art in W3C Semantic Web technology.

In this talk, I will explain the technological foundations and the business implications of GoodRelations for e-business experts, CTOs and CIOs, Web developers, and basically anybody who want to be found on the Web. I will also show details on the massive growth of real-world data, sketch business models for affiliate marketing, and give an overview of available on-line resources and tools for adding GoodRelations support to your business model.

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