Mr.Clean, the iconic character of Procter and Gambles most famous cleaning products, goes back 55 years in commercial history. Together with the awesome people at AgainstAllOdds we had the opportunity to be part a revival of that character in a series of spots, starting with an 80 second long Origin story of Mr.Clean himself. In this epic spot we follow his life journey and learn how he gained his knowledge to become the worlds foremost authority on cleaning!

The challenge was to take mrClean from a 2D character to a 3D character, but keep him visually stylized. To make him merge and interact with the people he met on his adventures but stay true to his iconic look.

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