Project: Romedy NOW - Idents
Client: Weareseventeen
Music and Sound Design: Box of Toys Audio

BACKGROUND /
Weareseventeen invited us to create the audio for the brand new romantic comedy channel 'Romedy NOW' launched in India by Times Television Network.

APPROACH /
Like many of the channel re-brands we have worked on, our core focus was to create a memorable musical theme that combined the feeling and character of the channels brand and identity. We did this by using a simple yet affective 'pop-like' guitar riff. The sound design creates a gentle atmosphere for each ident setting and depicts the simple visual movements.

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