The program is open to, and designed for everyone in investment and trade promotion.
We present and consider the latest developments of the global economy and corporate investment trends. We look at how trade and investment promotion agencies work. We develop the knowhow to introduce and position your region at the very early stages of engagement with investors.
We answer the question "How do IPAs provide winning investor facilitation?" We look at the key areas for engagement with investors: stimulating business expansions, preparing investor value propositions, managing effective site visits.
We look at effective place marketing and lead generation approaches; Place branding and reputation management; Lead generation through events and direct marketing; Market and company research, building and working your networks; Making and implementing effective investment promotion plans.
On the final “digital” day we look at the importance of good website design and management; How to review your agency's e-marketing status; How to use e-marketing to create awareness and generate leads; How to harness social networking for generating business opportunities. We also consider key account management, KPIs and measuring results.
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