“Got What it Takes to Keep Up?” Superstar LeBron James + Powerade Zero Drops + Wieden & Kennedy + HAUS = a highly customized and incredibly entertaining YouTube Brand Channel experience that challenges Young Lions to learn the drive and determination it takes to be a superstar athlete by watching LeBron train for over an hour without taking any breaks. How do you know that people are not cheating and taking shortcuts during practice on YouTube? It’s simple, hi-jack YouTube.... If you interrupt LeBron’s practice by pausing, muting or scrubbing, LeBron comes on screen and gives you a piece of his mind— 50 different pieces to be exact! Do you have what it takes?… To cheat 50 times and find the special easter egg :)

madeinhaus.com/work/powerade/

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