James explains consumer "decision modes" (spontaneous, competitive, humanistic, and methodical), based on FutureNow's buying persona breakdown.
  • Paul Sutton 4 months ago
    logical, to the point, and very useful. Thanks.
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  • Mike Jones 4 months ago
    Great overview! Well presented and easy to digest. Thanks for sharing the wealth!
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  • Dan Ritz plus 3 months ago
    Well done! I dig it... Great framework to make sure your asking the right questions.
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