After spending 15 years in the marketing industry it became obvious to Ashton that what worked in the past just doesn’t work any more. With more branded messages than ever all vying for your customer’s attention (and dollars), and more media channels popping up daily, it’s time for a new perspective on how to plan and implement successful marketing campaigns.
Ashton will take you through what that new perspective is and how to apply it to your business, no matter what the category. Without claiming to be a magic bullet, this is the viewpoint that a lot of businesses overlook, often resulting in expensive pieces of ineffective communications.
And it isn’t just theory. Audiences will be equipped with practical tools they can take away and workshop with their teams to find their predatory position and develop effective communications.
And because you’ve probably seen speakers in the past who just speak, rather than actually do, Ashton applies this theory on a daily basis to some of Australia’s largest brands - with excellent success.
To reach Ashton, contact:
02 8028 6405
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