The University of Vermont was looking for a way to help explain there new American Business class to students in China. So when we created this explainer video we knew it had to be very simple and to the point. Let us know what you think in the comments below:
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What do the top brands…. like the iPhone, the Xbox, and Dr Dre Beats have in common?
Well, first of all, they don’t just appear from nothing….
These products require intense market research, creative advertising campaigns, financial management,
and many other specialized expertise to make them……. number one.
These business skills are vital to the success of a modern day company, but….
in which one of these areas of business would you like to excel most?
That’s what “American Business” a program offered by the University of Vermont helps you… discover.
This intensive 2 week summer program will give you the practical, hands-on experience that you need to
understand today’s business world --- and find your role in it.
This program gives you control of a simulated company that manufactures bicycles. Yourself and three
other teammates will be responsible for running every aspect of the bicycle company.
Your team of both Asian and American students will be taught key skills and learn to answer questions like:
…How do you conduct market research so that you can make profitable sales decisions?
…Based on your data - what type of bicycles should you make?
…How do you best manage your staff and meet market demand?
…What’s the best way to advertise and how much do you need to invest in the promotion of your product?
And to make things more interesting, you’ll be competing against other teams in the same market. Success
depends on how well you master the many aspects of running a business – such as…market research,
advertising, financial management, and more…
As well as this, throughout the program you will meet and hear from successful entrepreneurs who talk
about their real-life experiences. These people will inspire you and open your mind to new and exciting
American Business is a fun way to learn about modern business and your own abilities. In the end you will
be able to make an informed decision about what aspect of business you’d like to focus on and study in the
It’s also a chance to learn about American universities that offer business majors related to your abilities
and interests. Plus… we will show you how to apply to these university programs.
So we hope you will join us next summer in American Business, and develop your future plan for a career
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