weareseventeen were selected to develop a top down re-design of BT's on-air identity. Previously known as BT Vision, the decision was taken to align the platform with the corporate identity; naming it simply ‘BT’ and using a refreshed version of their established logo to brand the service.
I was responsible for the development and animations of four of the six genre stings as wells creating the ident for use when a more 'generic' entertainment opener is needed. This project has been one of the most challenging yet with some of the effects achieved using a multitude of applications such as CInema 4D, Realflow, Turbulence FD and even a little R&D in Houdini.
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