The viewer is taken on a journey into the features of the Samsung Galaxy Pocket Smartphone. Each feature is represented by an action of people positioned in a number of rooms on a revolving conveyor belt in front of camera. The first scene is set in a living room with our young hero immersed in his phone with animated icons flying to and from the phone - indication of over 400 000 Android apps available to users. The second room is set in an alley way with our young hero pin pointing his new destination representative of faster Internet connection. As the rooms enter and exit screen the viewer learns more about the features from mobile education, instant social networking to thousand of free songs. Animated icons pop up to align with the Smartphone features.
This commercial was filmed in South Africa for flighting up in Africa. Cheil South Africa creative team consisted of Kris Luckraj, Executive Creative Director, Derek Postmus Creative Copy Director, Warren Sassenberg Creative Art Director and Amarilli (Amy) Dawson Producer worked closely with the awarded production house.
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