The Light is a experimental short film series about how media works and how it affects us. Ads use manipulative tactics that influence in ways we don't even realize.
"Experts in the field call it "referencing". We reference, either intentionally or otherwise, to lifestyles represented to us (in the media or in real life) that we find attractive. We create a vision of ourselves living this idealized lifestyle, and then behave in ways that help us to realize the vision.", Adam Dachis (lifehacker)
Check out the first part: vimeo.com/29944790
A short film by Marco Schott
Co-directed Kathrin Adam
Assistance Fatih Gökce
Score: Aphex Twin - Come To Daddy
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