riCardo|crespo | cco // th13teen - los angeles // toronto
most recently with 20th Century Fox as SVP, Global Creative Chief [FCP], riCardo is now CCO with th13teen, in their los angeles studio. previously riCardo also held several executive leadership positions including the Global Creative post at Mattel Inc., and at notable advertising icons such as McCANN ERICKSON, Saatchi & Saatchi and Chiat/Day.
riCardo is prominent in the design+branding industries as a provocative creative ronin; driven by his ethos of intelligently provoking and delivering against a brand’s promise through innovative thought leadership and compelling communication.
a globally seasoned and celebrated creative, he continues to influence his passion for excellence to many high-profile brands through his integrated strategic plans and one-voice designed communications.
crespo is a frequent contributor on design methodologies; and the irrefutable value of its RROI as a result of strategic creative and designed communications in the branding delivery process.
taped October 21, 2013
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