Anametrix CEO Pelin Thorogood and Shari Cleary, vice president of Strategic Insights and Research with Viacom Entertainment Group. Discuss how social media can offer insights into fan bases in-the-moment, between episodes, and even between seasons. They discuss how listening to the conversation is challenging, given the volume and variety of data, and the slew of social tools. Tune in to learn how media companies are achieving “always-on” engagement with their audiences with analytics.

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