Think TV presents its third documentary series Next Generation Marketing. Ten of the world’s most forward-thinking industry professionals reveal how television is rising to meet new marketing challenges with great success.
In this episode - Activating Audiences - Arno Lenior (Samsung), David Droga (Droga5) and Shadi Halliwell (Telefonica O2) highlight TV's ability to inspire customers to act and increasingly allows for a 2-way dialogue with customers.
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