Why does buying a car come with so many responsibilities? Is access not more important than owning?

Fitzroy Amsterdam developed a campaign with Hyundai to explain their new offering around the Hyundai i10: An all-in-one car subscription. Buying a car becomes just as easy and buying a new phone: an all-inclusive monthly fee of just 199 euros a month. All you have to take care of is the fuel.

This brand new mobility concept will be communicated using outdoor media, online advertising and a social campaign.

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