In the first video of ADC's Behind The Cube series, Ari Weiss, Executive Creative Director of BBH New York, discusses some of the trials and happy accidents that were behind the creation of AXE's "Susan Glenn" spot, which won four Cubes at the ADC 92nd Annual Awards.

ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit adcawards.org for more information.

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