Any dollars spent on advertising and marketing should come back to you – and bring along a bunch of friends with them. But how can you know in advance?

Let’s take a look at how to figure out how much money you should spend on advertising. It seems people always want some sort of magical formula; they want to know in our industry our ad budget should be 10% of sales. Or in this other industry it should be 15% of sales minus cost of goods sold or some other arbitrary figure.

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