Speaker – Michelle Rosier

Wangari Maathai, founder of the Greenbelt Movement and 2004 Nobel Peace Prize winner, tells a moving story about a hummingbird who against seemingly insurmountable odds tries to put out a forest fire while all the other animals watch. That sort of motivation and persistence is necessary to make long-term positive change, but so is thinking about how to be effective and build a more powerful alliance to help you achieve that change. In this session, we’ll talk about all the elements of an effective campaign from setting goals and determining targets to power maps and timelines.

Michelle is a Senior Campaign and Organizing Manager at the Sierra Club. Michelle has over a decade’s worth of experience running successful, people-powered campaigns for positive social change. Whether it is working with students on school bus idling or 60+ group coalitions for clean energy and jobs, Michelle has honed her skills in helping people set goals and design effective campaigns to achieve them. In addition, she helped establish the Sierra Club’s Minnesota environmental justice program to address disproportionate environmental burdens on communities of color and low-income communities. Michelle has a Master’s in Public Policy degree from Harvard University’s Kennedy School of Government. She also keeps a blog on vegan food at Accidentally Meatless.

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